Ferrero Brand Campaign at Termini st, Rome

A view from the xmas 2006 Ferrero Campaign at Termini station in Rome. This time Ferrero had arranged two stands, one for the luxury brand, Rocher and one for the kid's brand, Kinder. The kid's set reminds the idea of a train full of gadgets, in order to make a cognitive association with the location. And it works, that stand has been there for 15 days and I have always found a terrific line to get the gadgets...see by yuorself! Bye

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: anto742906

Length: 01:13
Rating: 5.00
Views: 2187

Tags: below  branding  customer  events  ferrero  incentive  kinder  line  loyalty  marketing  of  point  promotions  rocher  sale  stand  the  

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