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IKEA - Banned Commercial - Swedish Midsummer

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Gesund schnell abnehmen | Abnehmen leicht gemacht

You might have heard of the Swedish midsummer tradition, the day when everybody in Sweden gets drunk and dance around a Maypole. Anyway, last year IKEA Germany produced commercials where they made fun of the swedes and their Midsummer tradition. The commercials got banned by the head office at IKEA Sweden (IKEA is a Swedish company).

Channel: Entertainment
Uploaded: July 6, 2006 at 10:28 am
Author: Aidswe

Length: 03:06
Rating: 3.56
Views: 1798591

Tags: dance  drunk  germany  Ikea  midsummer  Sweden  swedish  

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Video Comments

alicatsf (August 22, 2008 at 1:44 am)
This ad was made for the German market to sell products around midsummer (summer solstice). They are making a parody of how Swedes act on midsummer and there traditions. It was pulled of the air almost immediately. I think it is hilarious, but I guess people could get the wrong impression of Sweden.
Dustie1984 (August 21, 2008 at 11:05 pm)
Lol how random. I only thought the last segment was funny.
ponchocosmico (August 21, 2008 at 8:16 pm)
People is fighting in this blog...? Hey is called Humor!!!(and I love Ikea too..)
Fergonce (August 21, 2008 at 8:06 pm)
thats stupid, Im from Norway , not sweden. But I now their not like that -.-
bula841216 (August 21, 2008 at 6:11 pm)
stupid fucking american , asusually you dont understand a shit , the video is about us swedes not about germans , and you are from the greatest place on earth, you should know better lol :D
katie910324 (August 21, 2008 at 3:50 pm)
:( Swedes aren't barbarians......that's just cruel.
EriicTheKing (August 21, 2008 at 1:39 pm)
I find this commmercial much offensive, cause we aint like that on midsummer( some may be, but not all of us), just a sick joke!
exeuroweenie (August 21, 2008 at 4:57 am)
Hi Conuito and Brown,I realize it's Sweden.My mom's from Malmo(dad's Danish).Sweden's great.I was just defending Germans as some people were picking on them in previous posts.Incidentally,mor found this "commercial" hilarious.
brownaleboi (August 21, 2008 at 4:42 am)
The video is about Sweden... not Germany.
hannypai (August 20, 2008 at 7:53 pm)
HAHAHA I love this commercial, and it's true too! but I think that they are exadurating a little bit but it's still true and funny (sorry if i misspelled something my english is not that good )

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